Anyone who knows me well knows not to send me an important message by text. So one tip is to ask people about their preferred medium of communication. Still others are driving 70 miles per hour down the highway as they balance their phone on the steering wheel so they can check their texts. Some people prefer the personal touch on the phone, while others are checking their email every five minutes. How does your reader like to receive information? So do whatever will increase the likelihood that your ideas will reach the reader. The choice boils down to our understanding of our readers and the context of our message. Remember: You’re trying to communicate with this person because you have a message to convey. How do we know what is the right medium for our message? In addition to choosing between email and phone, you might have to choose whether to text, WhatsApp, Slack, or send a carrier pigeon.

These are the kinds of questions my clients ask me as they face the eternal question of when to email, when to use the phone, and when to request a video call. “I know he doesn’t check his email frequently, but I don’t want to bug him with a phone call. That means less hassle of maintaining equipment, and the ability to leverage modern hardware rather than staying with the same phone model for years.īusinesses depend on a virtual PBX system to deliver flexible communication interactions with customers and colleagues regardless of the location – at the office, working remotely, or even on the go.Ĭloud PBX phone systems provide the ability to use modern devices and because they are software-based, new features can be added frequently.“I emailed him three times and he didn’t respond. With a cloud PBX phone system, there’s no need to maintain or rely on any hardware on premises. That means full phone functionality from anywhere with an internet connection. With a cloud PBX system using VoIP, the PSTN network is interconnected via an internet connection to route the call. Aside from basic call forwarding, users do not have the ability to use a legacy PBX system when located outside the office. A legacy PBX connects to the public switched telephone network (PSTN) to initiate a phone call. The business is responsible for maintaining the necessary hardware on-site. With a legacy PBX phone system, calls are routed through the PBX, a telecom switch that resides on the customer’s premises.

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